Personal Transformations was formed by owner and Chief Trainer Keely – a lifelong local to the Western Suburbs, who had worked with clients in the traditional fitness/gym model and wanted to make a change.
“I hear so many of my clients complaining about ‘all the good stuff’ being in the CBD or the other side of the city, and it being too costly. The more investigated, the more I started to see their point. I wanted to invest in quality services in a boutique studio in my own backyard – and I wanted to invest in my clients’ health and fitness goals, close to home.”
We shouldn’t need to travel great distances to find the quality we deserve, so Keely dedicated the last ten years of her life to figuring out an offering she could bring to the West, and improve the options in the health and fitness sector in this quickly expanding area.
Keely feels passionate about offering a personalised service – “I pride myself on practising what I preach and being authentic, when so many other businesses opt to be cold and corporate, I want to keep it real. It’s all too easy to think that a photoshopped image on Instagram is honest and aspirational, but figuring out what works for you and your lifestyle is what’s truly important. I am a small business owner; an ordinary girl – who wants to work with real people on their journey to their own Personal Transformation. Invest in a lifestyle for life – everyone deserves that opportunity.”
Are you ready to be transformed? Check out our Services here, or get in touch here.